![]() These artists are making a solid living off of their Spotify streams, but don’t have any real fans. We are living in an era where there are artists with millions of streams on Spotify who cannot draw 50 people to their local shows. Just because you have a million streams does not mean you have a million fans. Yes, getting on a few hot playlists can skyrocket your monthly listeners and streaming numbers overnight. Playlists are fickle and do not get real FANS into your world. We are too obsessed with the playlist game. There are only so many slots and only so many playlists. ![]() For one, you’re fighting against every label, every distributor, every manager and every artist for coveted playlist slots. Despite what you might think, you do not want to bet the horse on getting on Spotify playlists. And he’s A OK with that because he’s making a solid living and has 0% commission to pay out to anyone. And he’s been largely ignored by the industry. He did this all on his own, without the help from the industry. And if you don’t know how to utilize it effectively, it won’t work for you. The Facebook Ad Manager, though, is not just for Facebook ads. Yes, I know, that you’ve probably run Facebook ads in the past and you were less than thrilled with the results. +Streaming and Instagram Growth Advertising Training This is not a fluke and this is not because of the kind of music he makes. And his CPC has increased of course because the general fluctuation of the FB ads platform). At this stage he’s spending around $3,000/month on ads, but making back around $20,000. (Today he’s spending a lot more on advertising, but earning a net positive ROI. he is very active on there – responding to comments and messages), these people who started off as passive observers turned into die hard fans. And because his music is great and his Instagram is engaging (i.e. Spending about $10 a day, he was pulling in around 500 new fans per day. They came pouring into his world and eventually he was getting fans to click his ads at around $.02 per click – putting every marketing expert to shame. Specifically, he mastered the Facebook Business and Ads Manager and ran all different kinds of video ads targeting fans of similar artists. ![]() He utilized direct marketing strategies on Facebook and Instagram to find his audience and get them into his world. His music focuses on mental health awareness. He showed me his Instagram inbox which is flooded with fans telling him how his music saved their lives.
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